Marketing Manager – Hospital Facility (Clinix Health Group)
Location: Johannesburg, Gauteng
Employment Type: Permanent
Division: Solomon Stix Morewa Memorial Private Hospital
Industry: Healthcare / Hospital Services
Function: Marketing
The Marketing Manager role at Clinix Health Group (Pty) Ltd is a strategic position focused on driving hospital visibility, strengthening doctor engagement networks, and ultimately increasing patient referrals, revenue, and overall profitability of the facility. This role sits at the intersection of healthcare operations and commercial marketing, requiring a professional who understands both patient-centred care and business growth dynamics.
The incumbent will be responsible for developing and executing a complete hospital marketing strategy while ensuring consistent brand positioning across all communication channels and stakeholder engagements.
ROLE PURPOSE
The primary purpose of this role is to plan, organise, and execute all marketing activities at the assigned hospital facility. The Marketing Manager is expected to implement a structured marketing plan that directly contributes to increased patient volumes, improved referral networks, and overall business growth.
Unlike traditional corporate marketing roles, this position is highly relationship-driven, requiring continuous engagement with healthcare professionals, internal hospital teams, and external stakeholders in the medical ecosystem.
The success of the role is measured not only by brand visibility but also by tangible outcomes such as increased referrals, improved occupancy rates, and revenue growth.
KEY RESPONSIBILITIES
1. Strategic Marketing Development
The Marketing Manager will lead the development and implementation of the hospital’s marketing strategy, ensuring alignment with business objectives.
Key responsibilities include:
- Designing and executing a hospital-wide marketing plan
- Identifying growth opportunities within the healthcare market
- Supporting business expansion through targeted campaigns
- Contributing to long-term brand positioning strategy
This requires both analytical thinking and practical execution capability.
2. Doctor and Stakeholder Engagement Strategy
A core function of this role is building strong relationships with medical professionals.
The incumbent will:
- Develop and implement a measurable doctor engagement strategy
- Engage with General Practitioners and specialists to drive patient referrals
- Build and maintain long-term professional relationships with healthcare providers
- Identify gaps in specialist coverage and attract relevant professionals
This is a highly important revenue-driving function within the hospital structure.
3. Market Research and Data Analysis
The Marketing Manager will conduct regular research to support strategic decisions.
Responsibilities include:
- Conducting bi-annual market research
- Performing post-campaign analysis
- Interpreting healthcare market data and trends
- Using insights to refine segmentation and targeting strategies
- Identifying opportunities for service expansion
Data-driven decision-making is central to this role.
4. Lead Generation and Referral Growth
A major focus area is increasing patient inflow through structured marketing efforts.
This includes:
- Identifying healthcare professionals aligned with hospital service gaps
- Generating qualified leads through professional networks
- Strengthening referral pathways between doctors and the hospital
- Supporting targeted outreach campaigns
The role directly contributes to patient acquisition.
5. Campaign Management and Media Planning
The Marketing Manager will oversee all marketing campaigns and promotional activities.
Key duties:
- Planning and coordinating integrated marketing campaigns
- Managing a 360-degree media mix (digital, print, events, and direct engagement)
- Ensuring efficient use of marketing budgets
- Managing external marketing agencies and service providers
- Ensuring brand consistency across all platforms
Strong project management skills are essential.
6. Brand Management and Communication
The role ensures that the hospital maintains a consistent and professional brand image.
Responsibilities include:
- Ensuring all marketing materials align with brand guidelines
- Managing internal and external communication consistency
- Supporting public relations activities
- Enhancing hospital reputation in the healthcare sector
Brand trust is critical in healthcare environments.
7. Performance Monitoring and Reporting
The Marketing Manager is expected to monitor business performance and report on marketing effectiveness.
This includes:
- Reviewing campaign outcomes and ROI
- Reporting on referral and engagement metrics
- Presenting insights to senior management (Manco and Exco level)
- Making recommendations for improvement
8. Leadership and Stakeholder Management
The role involves high-level engagement across multiple stakeholders.
The incumbent will:
- Participate in management planning and policy discussions
- Collaborate with senior hospital leadership teams
- Align marketing efforts with operational priorities
- Build strong internal relationships across departments
This requires confidence, professionalism, and strong communication skills.
REQUIREMENTS
Minimum Qualifications
- Degree in Marketing or Sales (essential)
- Postgraduate qualification (advantageous)
Experience
- 3–5 years’ experience in a similar marketing environment
- Proven stakeholder engagement experience at senior levels (Manco to Exco)
- Experience in healthcare marketing is advantageous
- Sales experience will be an added advantage
Other Requirements
- Own reliable transport
- Willingness to travel as required
SKILLS AND COMPETENCIES
The ideal candidate should demonstrate:
- Strong strategic marketing capability
- Excellent stakeholder management skills
- Ability to work with senior medical professionals
- Data interpretation and analytical thinking
- Campaign planning and execution expertise
- Strong communication and presentation skills
- Ability to manage multiple projects simultaneously
- Commercial awareness and revenue focus
- High attention to detail
- Leadership and coordination ability
WORK ENVIRONMENT
Working within Clinix Health Group (Pty) Ltd means operating in a fast-paced healthcare environment where marketing directly impacts patient care access and hospital performance. The role requires balancing creativity with compliance, as healthcare marketing must remain ethical, accurate, and patient-centred.
The environment is collaborative, involving clinical teams, administration, external practitioners, and executive leadership.
FINAL OVERVIEW
This Marketing Manager position is suited to a professional who can combine strategic thinking with hands-on execution. It is not a purely creative role; it is a performance-driven position where marketing activity is directly tied to hospital growth, doctor engagement, and patient volumes.
Successful candidates will need to be confident in stakeholder engagement, comfortable working with senior medical professionals, and capable of translating marketing activity into measurable healthcare outcomes.
