Outbound Sales Representative – FMCG (B2B Commercial Sales)
Location: Cape Town, Western Cape
Employment Type: Permanent
Recruiter: Hire Resolve
Industry: Fast-Moving Consumer Goods (FMCG) / Supply Chain & Manufacturing
Function: Sales / Business Development
Closing Date: 30 June 2026
Position Overview
A leading recruitment partner is currently seeking a highly motivated and performance-driven Outbound Sales Representative to join a fast-paced B2B sales environment within the FMCG sector. This role is centered on driving consistent revenue growth, expanding customer reach across multiple trade channels, and building strong, long-term commercial relationships with both formal retail partners and informal trade customers.
The successful candidate will operate in a target-driven environment where initiative, resilience, and strong customer engagement skills are essential. This is not a desk-bound role; it requires active territory management, face-to-face client engagement, and continuous market interaction.
The role suits a sales professional who thrives under pressure, enjoys closing deals, and has the ability to identify opportunities in both established and emerging markets.
Key Responsibilities
The Outbound Sales Representative will be responsible for managing and growing a designated sales territory while ensuring sustainable revenue performance and customer satisfaction.
Core duties include:
1. Customer Relationship Management
- Build and maintain strong, long-term relationships with existing customers
- Ensure continuous engagement with clients to encourage repeat business
- Act as the main point of contact for assigned accounts
- Provide ongoing customer support and resolve queries timeously
2. New Business Development
- Identify and pursue new business opportunities within the assigned territory
- Conduct cold calling, field visits, and structured lead generation activities
- Expand customer base across both formal retail and informal trade channels
- Present product solutions aligned with customer needs
3. Sales Execution and Target Achievement
- Manage the full sales cycle from lead generation to closing deals
- Consistently achieve and exceed monthly and quarterly sales targets
- Promote FMCG product ranges through effective presentations and demonstrations
- Negotiate pricing, terms, and agreements with customers
4. Market Intelligence and Reporting
- Collect and report competitor activity and market trends
- Gather customer feedback to support product and strategy improvements
- Maintain accurate records of sales calls, visits, and outcomes
- Provide regular reports to internal sales management teams
5. Territory Management
- Manage assigned sales territory efficiently and independently
- Plan weekly routes and customer visits to maximize productivity
- Ensure proper coverage of all assigned accounts and prospects
- Monitor sales performance within the territory and adjust strategy where needed
6. Cross-Functional Collaboration
- Work closely with internal logistics, marketing, and supply chain teams
- Support promotional campaigns and product launches
- Ensure timely order processing and delivery coordination
Minimum Requirements
To be considered for this role, applicants must meet the following essential requirements:
- Grade 12 (Matric) is compulsory
- Minimum of 3–5 years’ sales experience, preferably in FMCG or a related industry
- Proven experience in field sales, external sales, or territory-based sales roles
- Valid driver’s licence (Code 08 or equivalent)
- Own reliable vehicle (this is essential due to daily travel requirements)
- Ability to travel frequently within assigned territory
Advantageous Qualifications
While not compulsory, the following will strengthen an application:
- Diploma or Degree in Sales, Marketing, Business Management, or related field
- Experience working with FMCG distribution networks or informal trade channels
- Exposure to B2B commercial sales environments
Skills and Competencies
The ideal candidate should demonstrate a strong combination of technical sales ability and personal effectiveness.
Core Skills Required:
- Strong communication and negotiation skills
- Excellent relationship-building capability
- Ability to work independently with minimal supervision
- Target-driven mindset with strong resilience under pressure
- Good organisational and time management ability
- Ability to manage a structured sales pipeline
Personal Attributes:
- Self-motivated and proactive
- Energetic and results-focused
- Confident in customer-facing environments
- Able to handle rejection and remain persistent
- Professional conduct and presentation
Work Environment
This role operates in a dynamic FMCG sales environment where speed, responsiveness, and customer satisfaction are critical. The successful candidate will spend a significant amount of time in the field engaging directly with customers, therefore flexibility and mobility are key.
The role involves regular travel within the assigned territory, sometimes under tight deadlines and changing conditions. The ability to adapt quickly to customer needs and market changes is essential.
Career Growth Opportunity
This position offers strong growth potential for individuals looking to build a long-term career in FMCG sales and business development. High-performing sales representatives may progress into roles such as:
- Senior Sales Representative
- Key Account Manager
- Regional Sales Manager
- Business Development Manager
Career advancement is strongly performance-based, with opportunities for increased responsibility and earnings.
Compensation
A competitive salary package will be offered based on experience, performance track record, and industry knowledge. In addition to the base salary, performance incentives may be included depending on sales achievement.
Application Process
Interested candidates should submit their CV and relevant supporting documents through Hire Resolve or contact the assigned recruitment consultant directly.
Shortlisted candidates will be contacted within approximately three working days. Applicants who are not selected will have their profiles retained for future suitable opportunities within the FMCG and sales sector.
Final Note
This role is ideal for a driven sales professional who is not afraid of targets, enjoys working directly with customers, and wants to build a solid career in a fast-moving commercial environment. Success in this position depends heavily on discipline, consistency, and the ability to turn opportunities into measurable results.
