Salesperson – Pepkor Lifestyle (Bradlows)
Location: Durban, KwaZulu-Natal
Job Type: Permanent
Posted: 29 April 2026
Closing Date: 29 May 2026
Industry: Retail
Division: Bradlows
Business Unit: Durban West
Functional Area: Sales
Experience Level: Entry Level
Pepkor Lifestyle, through its Bradlows brand, is seeking a motivated and customer-focused Salesperson to join its retail team in Durban West. This role is ideal for individuals who are passionate about sales, enjoy working with people, and are driven by targets and performance-based results.
Bradlows is a well-established retail brand in South Africa, specialising in furniture, home appliances, and lifestyle products. The retail environment is fast-paced and customer-driven, requiring staff who can combine strong interpersonal skills with product knowledge and sales ability.
The Salesperson plays a key role in driving store performance by engaging customers, identifying their needs, and offering suitable product solutions that enhance their lifestyle while contributing to business growth.
Role Purpose
The primary purpose of this role is to generate sales revenue by providing excellent customer service and ensuring a positive shopping experience for every customer.
This involves understanding customer needs, recommending appropriate products, closing sales effectively, and ensuring that customers leave the store satisfied and confident in their purchase decisions.
The role also supports merchandising, store presentation, and administrative processes to ensure smooth retail operations.
Key Responsibilities Explained in Detail
1. Sales Generation and Customer Engagement
You will be responsible for actively engaging with customers and driving product sales.
This includes:
- Approaching and assisting customers in-store
- Identifying customer needs through effective communication
- Recommending suitable products based on customer requirements
- Closing sales and achieving daily and monthly targets
Your ability to build trust and communicate effectively directly influences sales performance.
2. Customer Service Excellence
Providing exceptional customer service is a core requirement of this role.
This includes:
- Ensuring every customer receives professional assistance
- Handling queries and concerns efficiently
- Creating a welcoming and friendly store environment
- Ensuring customer satisfaction throughout the buying process
A positive customer experience increases repeat business and brand loyalty.
3. Sales Target Achievement
You will be expected to meet and exceed sales targets set by management.
This includes:
- Working towards daily, weekly, and monthly sales budgets
- Identifying opportunities to upsell and cross-sell products
- Driving store performance through consistent effort
- Contributing to overall branch profitability
Performance is measured based on results and contribution to revenue growth.
4. Merchandising and Product Display
You will assist in maintaining attractive and effective product displays.
This includes:
- Ensuring products are neatly arranged and well presented
- Maintaining store layout standards
- Highlighting promotional items and special offers
- Ensuring stock is visible and accessible to customers
Good merchandising directly influences customer purchasing decisions.
5. Cash and Credit Administration
You will be responsible for handling sales transactions in accordance with company policies.
This includes:
- Processing cash and card payments accurately
- Completing credit applications where applicable
- Following company procedures for financial transactions
- Ensuring accuracy in all sales documentation
Attention to detail is critical in this area.
6. Customer Relationship Building
Building long-term customer relationships is an important part of retail success.
This includes:
- Developing rapport with regular customers
- Encouraging repeat visits and loyalty
- Understanding customer preferences and buying habits
- Providing personalised product recommendations
Strong relationships help increase long-term sales performance.
Minimum Requirements Explained
Grade 12 (Essential)
Basic educational qualification required for communication and retail operations.
7–12 Months Retail Sales Experience (Preferred)
Previous experience in retail or customer service is advantageous for understanding sales processes and customer interaction.
Key Skills and Competencies
- Strong communication and interpersonal skills
- Customer-focused mindset
- Ability to work in a team environment
- Strong sales and persuasion skills
- High energy and motivation
- Ability to work under pressure and meet targets
- Attention to detail in transactions and administration
- Initiative and proactive attitude
- Basic understanding of retail operations
- Product knowledge and willingness to learn
Personal Attributes
- Self-motivated and driven
- Confident and outgoing personality
- Emotionally mature and professional
- Resilient under pressure
- Strong work ethic and commitment to results
- Positive attitude and willingness to learn
- Honest and trustworthy
Work Environment
This role is based in a retail store environment that is customer-facing and target-driven.
You will be required to:
- Work with a diverse range of customers
- Operate in a fast-paced sales environment
- Handle peak trading periods such as weekends and holidays
- Maintain professionalism at all times
Retail success depends heavily on teamwork, communication, and consistency in customer service delivery.
Performance Expectations
Success in this role will be measured by:
- Achievement of sales targets
- Quality of customer service delivery
- Ability to convert walk-in customers into sales
- Accuracy in cash and credit transactions
- Contribution to store presentation and merchandising standards
- Customer satisfaction and repeat business levels
Career Growth Opportunities
This position offers a strong entry point into the retail industry. With experience and consistent performance, employees may progress into roles such as:
- Senior Sales Consultant
- Floor Supervisor
- Assistant Store Manager
- Store Manager
Pepkor Lifestyle provides opportunities for internal growth and development for high-performing individuals.
The Salesperson role at Bradlows, Pepkor Lifestyle is an excellent opportunity for individuals who are passionate about retail, customer service, and sales performance.
It is a dynamic position that requires energy, confidence, and a strong focus on achieving targets while delivering excellent customer experiences.
This role is ideal for individuals looking to build a long-term career in retail, with opportunities for growth into supervisory and management positions within the organisation.
