eCommerce Analytics & CRO Specialist – Core Group (iStore Head Office)
Location: Sandton, Gauteng
Job Type: Permanent
Posted: 28 April 2026
Closing Date: 31 May 2026
Industry: Consumer Electronics
Business Unit: Online – eCommerce
Division: iStore Head Office
Functional Area: Data Analyst / Digital Analytics
Experience Level: Mid-Senior
An exciting opportunity is available for a highly analytical and commercially minded eCommerce Analytics & CRO Specialist within Core Group’s iStore Head Office, based in Sandton, Gauteng. This role sits within the online eCommerce business unit and focuses on using data, customer behaviour insights, and experimentation to improve digital performance across web and mobile platforms.
In today’s competitive eCommerce environment, success is no longer driven only by traffic volume, but by how effectively that traffic converts into paying customers. This role is central to understanding user behaviour, identifying friction points, and driving continuous improvements that directly impact revenue and customer experience.
The iStore brand operates in the fast-moving consumer electronics sector, where customers expect seamless digital journeys, fast decision-making, and frictionless checkout experiences. The eCommerce Analytics & CRO Specialist plays a key role in ensuring that every step of the customer journey is optimised for conversion, efficiency, and satisfaction.
Role Purpose and Strategic Importance
The primary purpose of this role is to transform data into actionable insights that improve conversion rates, enhance user experience, and increase online revenue. This is not a passive reporting role. It is a proactive, insight-driven position focused on identifying opportunities, testing improvements, and measuring impact.
Conversion Rate Optimisation (CRO) is a critical function in modern digital commerce. It involves systematically improving website and app performance to increase the percentage of visitors who complete desired actions, such as making a purchase, signing up, or engaging with content.
The successful candidate will act as a bridge between data analytics, user experience, and commercial performance, ensuring that every insight leads to measurable business outcomes.
Key Responsibilities Explained in Detail
1. Ownership of Digital Analytics (GA4)
You will take full ownership of Google Analytics 4 (GA4) across all eCommerce platforms, including both web and mobile app environments.
This includes:
- Ensuring accurate and consistent event tracking
- Monitoring customer journeys across multiple touchpoints
- Building and maintaining conversion funnels
- Setting up custom reporting structures aligned with business KPIs
Data accuracy is critical, as all strategic decisions will be based on the insights generated from these systems.
2. Dashboard Development and Performance Reporting
You will build and maintain real-time dashboards that provide clear visibility into key performance indicators such as:
- Website traffic and user engagement
- Conversion rates across different stages of the funnel
- Revenue performance by channel and campaign
- Customer acquisition and retention metrics
Reports must go beyond raw data and provide meaningful, commercially relevant insights that support decision-making.
3. Customer Behaviour and UX Analysis
A core part of this role involves understanding how users interact with digital platforms.
Using tools such as Hotjar, Microsoft Clarity, or similar platforms, you will analyse:
- Session recordings to observe real user behaviour
- Heatmaps to identify areas of high and low engagement
- User journeys to detect friction points and drop-off areas
This behavioural analysis helps uncover why customers are not converting, even when traffic levels are strong.
4. Funnel and Conversion Analysis
You will conduct detailed funnel analysis to identify where users drop off during the purchasing journey. This includes analysing each stage from landing pages through to checkout completion.
The goal is to identify barriers such as:
- Confusing navigation paths
- Slow-loading pages
- Checkout friction or technical issues
- Pricing or product presentation challenges
By identifying these issues, you will help improve overall conversion performance.
5. CRO Strategy and Experimentation
You will work closely with the Conversion Lead to develop structured CRO strategies based on data insights.
This includes:
- Writing insight-led A/B testing briefs
- Supporting the design and execution of experiments
- Monitoring test performance and statistical significance
- Delivering post-test analysis and recommendations
Every test must be designed to improve measurable outcomes such as conversion rate, average order value, or engagement.
6. Conversion Performance Monitoring
You will continuously track conversion rates across different platforms, markets, and campaigns. This includes identifying trends, risks, and opportunities in real time.
You will also analyse marketing campaigns and promotions to determine their true impact on conversions and revenue generation.
7. Insight Management and Continuous Improvement
You will maintain a structured library of insights, tests, and learnings to support long-term optimisation efforts.
This includes:
- Documenting test results and outcomes
- Tracking successful optimisation strategies
- Ensuring insights are accessible for future decision-making
You will also proactively identify and resolve tracking or reporting issues to maintain data integrity.
Minimum Requirements Explained
Degree or Diploma (Marketing, Business, Information Systems, Statistics or related field)
Provides foundational knowledge in analytics, business processes, and data interpretation.
GA4 Certification (Advantageous)
Strong understanding of modern web analytics and event-based tracking systems.
Additional Analytics Certifications (Advantageous)
Knowledge of tools such as Hotjar, Microsoft Clarity, or similar behaviour analytics platforms is beneficial.
2–4 Years Digital Analytics or CRO Experience
Practical experience in eCommerce analytics, digital performance analysis, or conversion optimisation is essential.
Strong GA4 Hands-On Experience
Ability to work with event tracking, funnel analysis, and custom reporting structures.
Heatmapping and Behaviour Tools Experience
Experience with tools that analyse user behaviour is highly valuable for UX optimisation.
A/B Testing Exposure
Understanding experimentation frameworks and CRO methodologies is required.
Dashboard Building Skills
Experience using tools like Looker Studio or Power BI to create visual performance reports.
eCommerce Platform Familiarity (Advantageous)
Knowledge of Shopify, Magento, or similar platforms enhances operational understanding.
Key Competencies and Personal Attributes
- Strong commercial thinking and business awareness
- High attention to detail and data accuracy focus
- Ability to translate complex data into simple, actionable insights
- Strong curiosity about customer behaviour and digital journeys
- Proactive, self-managed working style
- Strong communication and stakeholder engagement skills
- Ability to work collaboratively across marketing, UX, and development teams
- Structured thinking with strong problem-solving ability
Work Environment
This role operates in a fast-paced digital commerce environment where decisions must be data-driven and time-sensitive. You will work closely with cross-functional teams including marketing, UX/UI design, product development, and eCommerce operations.
The environment encourages experimentation, continuous improvement, and innovation, with a strong focus on measurable business impact.
Success Measures
Success in this role will be measured by:
- Improved conversion rates across web and app platforms
- Increased revenue driven by optimisation initiatives
- Accuracy and reliability of tracking and reporting systems
- Successful implementation of A/B testing strategies
- Quality and impact of data-driven recommendations
- Contribution to overall customer experience improvement
The eCommerce Analytics & CRO Specialist role is a critical position within Core Group’s digital ecosystem. It combines analytics, behavioural science, and commercial strategy to optimise the full customer journey.
For professionals who are passionate about data, customer behaviour, and digital performance, this role offers an opportunity to directly influence revenue growth and shape the future of eCommerce experiences within a leading consumer electronics brand.
